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Participating Mentors

AMU_1503-Edit-Edit

Amu Fowler
Executive Director | Startups Ignite
    Business Models    Content Marketing
Shiva Thirumazhusai

Shiva Thirumazhusai
Founder and CEO
    Agile    Business Administration    Business Development
Kevin image

Kevin Ringham
Venture Adviser
    Adopting Agile/Lean Startup    Executive/Operations Management    Software Development

Agenda

  • Mar 16th 4:00 pm - Strategy Session - Competitive Analysis

    Ignition Path Members only

  • Mar 16th 6:00 am - Fireside Chat with Jen Dalton

    Public Event

  • Mar 16th 7:30 pm - Strategy Session - Price Testing

    Ignition Path Members only

Jen Dalton

// Personal Brand Building for Entrepreneurs


Jen Dalton has 15 years’ experience in brand strategy. In 2012, she launched BrandMirror, becoming a certified master personal brand strategist. In 2016, Jen published The Intentional Entrepreneur, a bestselling book that shares her process for building your personal brand as an entrepreneur. She has spoken to and coached thousands of individuals and entrepreneurs about how to stand out. She is an international speaker, working with the Navy, GE, IBM, Capital One, 1776, and more.

Competitive Analysis



Through this lively & interactive small group strategy session we will explore how you can discover your competitive advantage in the marketplace.

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Price Testing



Price testing is as much an art as it is a science – much like everything else I a startup, being iterative, using a methodology, and talking to the persons in your market are your best tools. We’ll explore some ways you can start price testing your offering.

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