Articulate your business value in 60 seconds or less to customers or stakeholders
#1 Know your message, or you can’t get it across.
#2 Know your audience, or you make what you say matter to them.
Don’t make it pitchy, just focus on getting your message, your vision, and mission out to world in a way that matters to them.
Anatomy of an elevator pitch
A) You the story teller
B) The listener (could be 1 person, a group, or a public audience)
C) You have the message you want to get across
D) You have the benefit, or gratification you want to give the audience
E) You have your business value – or what do you want to get out of the audience
(if possible research this beforehand):
- What do they know?
- What interests them?
- What will hook them?
- How can you make them convince themselves?
Strategy Sessions 2017
Strategy set: Develop my idea
session sponsored by: