strategy session »
Price Testing

Price testing is as much an art as it is a science – much like everything else I a startup, being iterative, using a methodology, and talking to the persons in your market are your best tools. We’ll explore some ways you can start price testing your offering.

Amu Fowler

Executive Director of Startup Ignite, and startup activist & evangelist. Passionate about all things startup. I love working with founders to help them bring their ideas to market - problem solving with them, and doing things that "don't scale" and figuring out what does.

Session Outline:

  • How to create an initial pricing strategy
  • Create goals for the pricing strategy
  • Worksheet & exercise

Session PDF & Homework Items: Determine your market entry pricing through choosing a method, goal, and assessing your projections.

Quote: “Pricing strategy always has been more of a poker game than a science.” – Warren Buffett

Price testing is critical to launching your startup, but how do you go about creating an initial strategy? We’ll work through some simple, and actionable steps you can take.

Accelerate 9:16 - Create Market Value

Strategy set: Create market value

  • Startup DNA
  • Unique Value Proposition
  • Lean Business Model
  • Customer Interviews
  • Data Driven Decisions
  • Competitive Analysis
  • Elevator Pitch
  • Marketing Deck
  • Traction Framework
  • Size Your Market
  • Price Testing
  • Startup Team Dynamics
  • Equity Basics
  • Financial Projections
  • The MVP Roadmap
  • Agile Framework
  • Data Driven Development
  • Engines of Growth
  • Innovation Defensibility
  • Brand Positioning
  • Leadership DNA
  • Executive Presence
  • Business Compliance
  • Investor Pitch