Price testing is as much an art as it is a science – much like everything else I a startup, being iterative, using a methodology, and talking to the persons in your market are your best tools. We’ll explore some ways you can start price testing your offering.
Amu FowlerExecutive Director of Startup Ignite, and startup activist & evangelist. Passionate about all things startup. I love working with founders to help them bring their ideas to market - problem solving with them, and doing things that "don't scale" and figuring out what does.
- How to create an initial pricing strategy
- Create goals for the pricing strategy
- Worksheet & exercise
Session PDF & Homework Items: Determine your market entry pricing through choosing a method, goal, and assessing your projections.
Quote: “Pricing strategy always has been more of a poker game than a science.” – Warren Buffett
Price testing is critical to launching your startup, but how do you go about creating an initial strategy? We’ll work through some simple, and actionable steps you can take.